Wednesday, September 21, 2005

Give 1% for the planet.

Some smart and savvy folks started a drive called 1% For The Planet. 1%FTP has identified hundreds of worthy non-profit organizations that focus on the environment in numerous ways: sustainable development, environmental justice, education, conservation, and more.

Members of the 1% Alliance donate a portion of their profits to organizations to work to "create a healthier planet. Members recognize their responsibility to and dependence on a healthy environment and donate at least 1% of their annual net revenues to environmental organizations worldwide."

Here's how you can get involved:

* If you are a business owner, sign up to be a member of the 1% alliance. It's good business, responsible behavior, and the right thing to do. Plus, it builds trust, respect and loyalty with your customers.

* Shop with members of 1% Alliance. That way, you'll get the goods and services you need, and know that 1% of the profits generated from your purchase will go to a good cause.

* Write the businesses you patronize and ask them to join the 1% Alliance. They may even let you help choose the organizations they support. For example, GreenKarat asked and I answered. In this way you can help ensure that your priorities are recognized by the companies you do business with.

* Donate 1% or more of your time, money, or other resources to an environmental organization whose work you respect. Encourage others to do the same. I especially like MedShare International.

This is a great way to make sure your money supports the causes your believe in. Imagine that changes that would result if everyone gave 1%!

"Treat the earth well: it was not given to you by your parents, it was loaned to you by your children." - Native American proverb

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