Choose pink, or not.

Last time I went grocery shopping, there were pink products everywhere. I'm not sure why because October is National Breast Cancer Awareness Month. But there was pink soup, pink yogurt, even pink laundry detergent. Well, the products weren't pink but the packing was - all in support of breast cancer detection, research, prevention, and treatment. It can be easy to just buy all the pink products, but is that really the best way to support your favorite cause?

As it happened, I just bought the laundry detergent. It was the brand and kind I get anyway, so it made sense. But instead of buying a bunch of products you don't normally use, just send the money you would have spent to a charity that focuses on the cause you care about. They get more money to do good work, and you get a tax write-off.

So next time you see pink products, or any products who makers will support a cause you care about, choose carefully. And don't forget to support the cause directly.

"A good reputation is more valuable than money." - Publilius Syrus